Composition of the Written Word

In previous posts I have discussed the importance of communicating effectively and coherently in business settings. I am hoping that you are starting to see a trend here. Everyday we are trying to get messages across to people. We try to shape people, organizations, and even industries. In the previous post I discussed the importance of organization. Currently I want to dive further and explain the principle of clarifying the purpose. It may seem like I am starting to pound a drum, but it is imperative we make our messages clear and concise. We must follow an appropriate pattern and strengthen our content. he message should contain an opening, an agenda, a body, and a closing feature. Standardization results in messages more easily being understood. And in order to be understood we should write with power. We must avoid logical fallacies at all cost. It is quite frankly immature to have straw man or ad hominem arguments. Messages desperately need logical coherency and persuasive credibility to make a mark. The stronger the argument, the higher the chances of success. In order for the argument to have strength, the argument must be composed effectively. The word can be as powerful as a two-edged sword, but only when it is coherently organized.