Enhance Every Option

If you want to be successful in management communications you must enhance your appeal. We need our documents to look attractive. Frumpy qualities do not belong in the board room. Boring features must be minimized. We must play to our captivating strengths and allow our receivers to be visually attached. In a certain Sponge-bob Square-pants cartoon episode, Sponge-bob, decides to visit his grandmothers house. He claims when he visits he is treated like a baby and pleads to his grandmother that he is treated like an adult. When he returns with his friend Patrick, his grandmother gives all this grandmotherly care to his friend Patrick while Sponge-bob is treated more distantly. Instead of reading him a story she gives him a 5,000 page textbook about mitochondria in males that doesn't even contain pictures or info-graphics. Each page appears to be incredibly dense (potentially 1,000 words per page and no margins/spacing). No one could ever read such a book. The only person that probably ever did was the author who spent 20 years writing it (keep in mind this isn't even real). The point of the matter is that we can't have documents look boring. We need spacing to attract and to guide our readers. We need charts that are not only easy to read but also visually stimulating. We need headings to introduce our readers to the content. We need tables to more effectively inform our audience. Spacing and graphics are important. Enhance every option. It is necessary we attempt to make every point more visually appealing to the audience. This will captivate our audience and allow them to maintain more information. Be attractive in management communications! We need headings, art, typography, and spacing. And please make sure never to make a boring document like that ginormous black and white textbook in Sponge-bob.