The Importance of Business Correspondence.

Writing in Business naturally requires us to correspond to a variety of people through different platforms. Each vertical has its own crucial importance. Even though there are numerous methods of writing each message should maintain similar features. We strive to be persuasive. We strive to be effective. We strive to be clear. And sometimes repetition and other techniques are important as well. As we have seen before, the persuasiveness of writing is tied to its logos, pathos, or ethos. The logos is the logic of the argument. It will focus on causes and effects, statistics, and other reason based arguments. The pathos dwells on our emotions. It tries to stir up our pride, enhance our humor, connect with our sentimentality, or ignite our fears. The pathos of an argument will often sway people who would not otherwise be drawn to a black and white logic based argument.  Finally we have the ethos, or ethical nature of an argument. Are we calling others to do something morally right? Are we drawing upon some moral authority? These features should be used while writing emails, memos, and other letters. Are we networking? How are we to make an emotional appeal to our customers? How are we supposed to convince our superiors? Does the memo draw upon plain statistics or does it also motivate us to action? We need to be people writing these documents with thoughts and passions. Nevertheless, we must show that we are logical beings who can effectively get things done. To be effective we need to make sure we use a variety of these methods.